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Contrarian Growth, Capture Young Consumers, Three Layers of Solid Wood Flooring into The Industry's Largest "potential Stocks"!

Views: 4     Author: Site Editor     Publish Time: 2024-01-02      Origin: Site

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Throughout the development of China's wood flooring, it is also a history of continuous development and change:

In the 1980s to the beginning of the 1990s, the types of wood flooring on the market are mainly, solid wood flat grounding plate (commonly known as plain board) without painting;

In the early 1990s to the beginning of 2000, the market appeared with lacquer groove solid wood flooring, wood drying technology gradually mature, began to increase to spray paint, light, PU paint and other texture is not strong painting paint art;

From the mid-1990s to the beginning of the 21st century, the types of wood flooring on the market have been enriched, and there have been bamboo flooring, three-layer solid wood composite flooring and multi-layer solid wood composite flooring and laminate wood flooring;


From the beginning of this century to recent years, the consumption upgrade has promoted the surface technology and scientific sense of wood flooring, and the style aesthetic has moved closer to Western countries, and the three-layer solid wood flooring with young age and cost-effective has risen;

In the rapid development of China's flooring for more than 30 years, from tile flooring, wood flooring to laminate flooring, three-layer solid wood flooring, the development time of each category is intertwined, and the direction is extended...... However, they all continue to evolve along a specific logic, that is, more quality, more health. In recent years, the discussion on consumption upgrade or consumption downgrade is very intense, when it comes to consumption upgrade, people always think about quality improvement, price improvement, brand improvement, experience improvement and so on.


Better products, lower prices ", this sentence is almost to describe a category in the field of flooring, it is three layers of solid wood flooring, called the floor of the "king of cost performance".

As we all know, solid wood flooring has a better experience, but the price is expensive; Tile floor, low price, but not comfortable; Laminate flooring is not expensive, but there is a risk of formaldehyde...... The three-layer solid wood floor is a combination of the strengths in performance, scientific and technological structure, stable and durable, suitable for floor heating, the warm comfort and quality sense of solid wood on the foot sense and green environmental protection, saving resources.

It is thanks to the characteristics of three-layer solid wood flooring "more quality, healthier, more cost-effective", in just a few years, three-layer solid wood flooring has also experienced several growth and outbreak stages in the Chinese market, and has captured a lot of young consumer groups who have demand for quality, appearance level and cost performance.


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