Views: 17 Author: Site Editor Publish Time: 2025-10-29 Origin: Site
As China concludes its 14th Five-Year Plan and prepares for the 15th, the wood-based panel industry is at a critical juncture. As the world's largest producer, consumer, and trader of wood products, the industry faces significant challenges but also immense opportunities for high-quality development.
Current Situation & Challenges
The industry is experiencing intense internal competition ("involution"), marked by market saturation, price wars, and quality issues. A key problem is oversupply, particularly in the particleboard sector, where rapid investment has led to temporary excess capacity.
Strategic Path Forward
Experts agree that the solution lies in a strategic transformation towards high-end, intelligent, and green development. Key recommendations include:
Innovation & Quality: Move beyond price competition by developing high-value products and strictly adhering to quality standards.
Market-Oriented Production: Align production with actual market demand and explore new application areas for wood panels.
Green & Low-Carbon Transition: Embrace the national "dual carbon" strategy by focusing on sustainable materials and processes, which is seen as a new growth track.
Digitalization: Implement digital tools to enhance management, reduce costs, and improve efficiency.
Leading Examples
Successful transformations are already underway. Regions like Guangxi are shifting from raw material sales to high-value processing. Companies like Tubao and Wanhua are pioneering new models, focusing on branding, green materials, and integrated home renovation solutions, which is viewed as the key to unlocking a massive consumer market.
Despite the challenges, the industry's overall trend toward high-quality development remains strong, with favorable conditions outweighing the obstacles.
